Privacy Policy

What information do we collect from you?

You can use our branded or affiliated websites (collectively, the “Websites”) without registering for an account. You can visit the Websites, read articles and other materials, browse merchandise, and view products without providing us with any personally identifiable information. You can contact us about a particular video, image, audio file, or other posting without registering for an account. Certain other activities on the Websites, such as posting comments or product reviews and signing up to receive email updates from affiliates and partners, do not require you to register for an account, but may require you to provide certain personal information, such as your name and/or email address. However, other activities, including purchasing products through the Websites, require you to register for a user account. To register, you must create a user account, which requires you to provide your email address and select a password. The password you select is used to protect your account from unauthorized access.

Whether you register or not, in order to provide the most efficient, high-quality, personalized service and attention to our users and subscribers, we may request information about you and automatically collect certain information in certain circumstances. We also use contact lists and other information obtained from third parties. For the convenience of all of our customers and to better serve you, we create and maintain a customer account, which includes all personal information we may collect about an individual. You can update or correct your contact information or change your preferences for receiving offers and information from us at any time, including changing your preferences for sharing information with third parties. This Privacy Policy also applies to your use of any Dakine page, platform or application owned, managed or operated by a third party, subject to the applicable policies of that third party, or any other time you may interact with us.

How and why we collect information about you directly from you.

We collect personally identifiable information (such as contact information) directly from you that you voluntarily provide, including the following categories and types: your contact information (including your name, mailing address, email address, phone number); other identifiable information (including your IP address); demographic information (including your age and gender); internet or other electronic activity (including your browsing and click history, including information about how you navigate through our Sites and Services and which elements of our Sites and Services you use most often); commercial information (products purchased or viewed on our Sites; visual information (including your photographs); and inferences drawn from the above categories. We collect information when you subscribe to or create a Site account, place an order through the Site (see the section below for more information on subscriptions, account management, and orders), enter a contest or sweepstakes through the Site, request a catalog, or voluntarily register on the Site. Typically, this additional information is optional or requested anonymously in connection with a survey. Site visitors can sign up to receive our email updates, participate in surveys, or enter online contests and sweepstakes. Purchasing products through the Site and using certain other features offered on our Sites may also require registration. Sometimes registration is completed with just an email address and password. Other products may require submission of additional information. For example, our Site may ask you which sport you prefer, surfing, skating, or snowboarding. The registration form will indicate which information is required and which, if any, is optional.

Information Collected Automatically

We may also automatically collect certain other information from you, including, but not limited to, your IP and referring website addresses, browser types, domain names, and website visit times. This information helps facilitate your online experience on our website. In addition, we use it to track usage patterns on our website and control the display of advertisements, as well as to provide other features (such as age screening, helping to keep track of items in shopping baskets on websites that offer online shopping opportunities, and "recognizing" you when you visit our website to speed up your login process). You can turn this off, but it will affect your online experience and you may not be able to complete an order or transaction. See below for more information about More details.

Other Information

We conduct market research in order to continually improve our brand and website and may purchase or rent lists of potential subscribers or customers from third parties. These lists may include information about current subscribers or customers. This information may be included in our database to help us better serve you, for example, by minimizing multiple mailings and emails and providing information tailored to your interests.

Public Information

When you post a comment or product review through our website, the name you provide (not your email address) is displayed to other users. Please remember that any comment, product review or other information you post is public. Any comment, product review or other information you post or submit to the website may be redistributed through the Internet and other media channels and may be viewed by the public.

What do we do with the information we collect?

We use the information you provide to fulfill your requests and improve our website, products and services. From time to time, we may produce reports for advertisers, sponsors and suppliers that contain anonymous aggregate information about our users and subscribers, such as demographic, age and online usage information. This information enables us to provide content and offers that are most relevant to our users and subscribers and to work more closely with advertisers. We do not include any user's personally identifiable information in these reports.

In order to better serve you, we may also combine information you provide to us online, in our stores, or through our catalog. We use this information to enhance and personalize your shopping experience with us, to communicate with you about our products and events that may be of interest to you, and for other promotional purposes as we determine from time to time.

Users may opt out of receiving such information at any time by going to the unsubscribe page and following the instructions on that page. We also use the information collected to evaluate and administer our products and services, to fulfill customer requests, to announce sweepstakes/contest winners, to respond to any future problems (such as difficulties navigating the site or accessing certain features), and to measure user trends to determine which products and services are most popular with users.

We allow users of this Site to send products, articles, videos, images, or links to other parties who may be interested in them by email. We do not retain any email addresses of the sender or recipient after such articles or links are sent (unless you are a member who has voluntarily provided your email address), and we do not share "send-to-a-friend" email addresses with third parties. We also allow users of this Site to share products, articles, videos, images, or links to certain third-party websites. We provide such links for your reference and convenience only. Links from this website to third-party websites do not mean or imply that Dakine endorses the content on that third-party website or the operator or operation of that third-party website.

Of course, we use personal information to allow you to subscribe online or purchase products on our website. We and our technical and fulfillment agents, partners and consultants follow strictly defined procedures to protect credit card data associated with your transactions and to comply with certain legal requirements.

How can you control your personal information?

We believe that the choice of how and when to contact you is key to customer satisfaction. Therefore, we provide you with a variety of ways to update your contact information and/or change your preferences.

If you have a user account on our website, you can log in and update or change your contact or account information.